New era, new identity as Horizon TV rebrands

Horizon TV, the flagship television channel of Jamia Mosque, is undergoing a rebranding exercise that will come with a fresh identity and new features in its programming content.

The new name will be unveiled on Thursday as part of a series of events marking the centenary anniversary of the largest Muslim institution in East and Central Africa.

The Islamic television station was launched in March 2017 and has, over the years, played a central role in spreading authentic information on Islamic beliefs and practices as well as providing a platform for amplifying Muslim voices in the social, economic, and political sphere.

The new face of the channel will feature a new programming format packed with spiritual and lifestyle content specifically aimed at enriching viewership experience in line with Islamic principles.

The rebranding will see the channel adopting a new logo, theme colours and a programme format designed to reflect the station’s Islamic identity.

In addition to the traditional broadcasting languages of Kiswahili, English and Arabic, the channel will also be airing some of its programmes in the Somali language.

The Horizon TV Board Chairman Abdullatif Essajee said the new look which comes with a bold face showcasing the Islamic identity of the channel, will also enhance the corporate image of the station.

He emphasized that the new identity reflects the continued commitment to promoting Islamic values, education, and community empowerment.

“We will strive to educate and entertain our viewers through Islamic ethos programming as well as provide positive narratives about Muslims and Kenyans," he said.

“It has been eight years of unforgettable edutainment and growth. Horizon TV is rebranding with a new look and a new identity—but the same commitment to inspire, inform, and empower continues,” said the station General Manager, Ibrahim Mahmoud.

The rebranding comes as Jamia mosque launched a weeklong series of activities to mark its 100-year journey, where it has transformed into one of the most important centres of Islamic heritage in East and Central Africa.

Jamia mosque secretary general Abdul Bary Hamid explains to visitors the architectural mode of the mosque

As part of the events, the mosque today, October 27, 2025, launched a landmark photo exhibition showcasing its historical journey from the dawn of colonialism to the present times, providing visitors a unique visual journey through photographic displays to explore one of Kenya’s most iconic religious institutions.

The exhibition, which runs from October 27 to 30 at the Jamia Mosque Multi-Purpose Hall, features a photo collection, which was meticulously curated from decades of preserved records, and archival photographs that trace the mosque's development from its humble beginnings in the 1920s to its current status as one of the most influential religious institutions in the country.

“This milestone is not just a reflection of Jamia’s history, but of the generations who built, preserved, and served through it. We hope this exhibition inspires future generations to uphold the mosque’s legacy of unity, service, and moral guidance,” said the Secretary General Abdul Bary Hamid.

The exhibition is open to the public from 9:00 a.m. to 5:00 p.m. daily until October 30.

Other events in the commemorative week programmes include a book launch of the 100-year journey of Jamia mosque, on Thursday October 30, followed by a public lecture at the mosque on Friday at 4.30 p.m and culminate in the 9th edition of the Jamia Mosque Open Day programme where the mosque will open its doors to people of other faiths on Saturday, October 1.